Distribute and Promote Your Marketing Case Study Case studies are effective on your website and as a sales enablement tool. If the end result is impressive and you know your prospects might find these results important, share them through direct quotes that you visually call out within the case study content," she write.
And just like a city keeps its signpost format the same, so too should your case study library. Here are a few ways to vastly improve the quality of your case studies. Additional and useful resources for chiropractic case studies include: In this section, we should clearly describe the plan for care, as well as the care which was actually provided, and the outcome.
Your contact will provide you with great data and a before and after glimpse which paints a nice picture. At this point, or at the beginning of the next section, we will want to present our working diagnosis or clinical impression of the patient. To make your case study skimmable, Hibbard recommends the following characteristics: It would generally be regarded as excessive and inappropriate to thank others, such as teachers or colleagues who did not directly participate in preparation of the paper.
If not, ask your customer to send some over. What are the steps to implementing your solution in a similar process? Many larger companies also have formalized rules around providing testimonials. A structured abstract uses subheadings. Try to avoid using textbooks as references, since it is assumed that most readers would already have this information.
Introduction Identify the key problems and issues in the case study. No KPI needed there. Use Real Numbers Instead of ambiguous phrases like "cut time in half," Hines calls for using real numbers in case studies. We include a template for a structured abstract and encourage authors to make use of it.
The most interesting and compelling stories take a creative approach to flow and format, and they play with perspective. Slaunwhite stresses the use of hard numbers, such as savings, revenue gains, sales growth and return on investment, along with another customer quote."A case study IS a hero’s journey," Smith writes, "and if we see it that way we can apply the same story and copy-writing principles to make the case study something that 'sticks' in the mind and heart of the reader—VERY much like a good hero’s journey story.".
Share The Ultimate Marketing Case Study Template via email The marketing case study is one of the oldest and most venerable examples of content marketing.
From Oprah touting how Weight Watchers has worked for her, to American Express endorsing SalesForce, case studies are prevalent across industries and marketing forms. Crazyegg» Blog» Marketing» How to Write a Case Study That’ll Make People Love Your Business Marketers often have a love/hate relationship with case studies.
Writing case studies.
The plain and simple truth is that crystallizing a one page marketing case study works wonders. Here are the 5 Steps to writing a one page marketing case study: 1. Guidelines for Writing a Case Study Analysis. A case study analysis requires you to investigate a business problem, examine the alternative solutions, and propose the most effective solution using supporting evidence.
Guidelines for Writing a Case Study Analysis. A case study analysis requires you to investigate a business problem, examine the alternative solutions, and propose the most effective solution using supporting evidence.Download